Burbank, California, January 30, 2009 -- For the first time in Super Bowl history, Sunday's Super Bowl XLIII will feature a remarkable collection of live, real-time data on virtually every aspect of each player's physical and mental state –- while they're on the field.
This technological marvel, which will be premiered during Super Bowl XLIII, February 1, 2009 on NBC, is expected to, in the words of NBC spokesman Greg Polanski, "completely revolutionize the way viewers experience sports television."
Tampa, FL February 2, 2009 -- Despite the NFL having announced in 2004 that MTV would never be involved in another Super Bowl Halftime Show, NFL officials allowed MTV "to bear it all" as producer of this year's Super Bowl Halftime Show. And bear it they did! Thereby demonstrating once again that never is not a long time in the the world of sports, entertainment and, least of all, business.